The internet is full of content related to marketing, digital marketing, and related matters, with experts and exponents on the subject theorizing properly. However, sometimes this type of content seems to be detached from practical reality; this distance caused by the relationship between theory and practice provides the fake sensation that marketing is elitist, employable only to large companies or a disruptive business.
This page intends to show some aspects related to marketing that are sometimes not noticed even by marketers; furthermore, the intention here is to show that digital marketing is available to anyone and any company. Indeed, my purpose is to create a collaborative environment with an exceptional conceptual and analytical basis, thus, proving that marketing can change departments, careers and even lives with simple, grounded, and experienced actions.
Therefore, this virtual space aims to present relevant content full of concepts, practices, assays, cases, and theories; in other words, everything around digital marketing. So, from there, the reader can create their doctrines, build their stories, and develop marketing practices that are more consistent with their ambitions. In this way, the shared knowledge can benefit people and companies every day, thus, making people’s lives better and helping to build a profitable and durable business.
